As 2024 comes to an end, we reflect on a year that redefined how our beloved members experience lifestyle, fitness and leisure. At adv+, we’ve worked tirelessly to elevate your experiences, ensuring every moment with us was memorable. Here’s a look back at the incredible milestones we achieved together this year.
This year, adv+ welcomed an incredible lineup of venues, creating more opportunities for our members to enjoy the very best across fitness, wellness, and relaxation. With access to over 75+ premium venues across the UAE, our members found everything they needed to stay active, unwind, and reconnect with themselves.
Some of the standout additions this year include Fairmont Ajman, where relaxation meets luxury, and MMA Live Gym Dubai, a powerhouse for fitness enthusiasts looking to push their limits. We also introduced Nitro Gym - DSO, a state-of-the-art fitness space designed to help our members reach their health goals. Other exceptional additions that deserve a special mention are Dubai Ladies Club, a premier fitness and leisure space designed exclusively for women; Cove Beach JBR, now open at a stunning new location; UFC Gym Ajman, a dynamic hub for strength and combat training; and Kai Beach Abu Dhabi, a serene escape perfect for unwinding after a busy week.
The adv+ portfolio isn’t just growing in numbers; it’s growing in value. Every addition is handpicked to ensure our members experience nothing but the best, whether it’s a poolside day of relaxation, a high-intensity gym session, or a luxurious beach outing.
We’ve also introduced an exciting new offering for Fitness Enthusiasts — adv Fitness App! This App provides access to 20 gyms across the UAE, combined with a state-of-the-art app powered by the latest AI algorithms, ensuring you get the ultimate workout experience no matter where you are.
What’s a balanced life without some good food and relaxation? At adv+, we’re proud to have offered 100+ food and beverage offers across some of the most loved dining destinations. Whether it was brunch with friends, a peaceful dinner date, or your morning coffee run, members saved big while savoring every bite.
But adv+ didn’t stop at dining. Our commitment to leisure ensured that members could enjoy tranquil swims, refreshing workouts, and peaceful wellness sessions whenever they wanted. Life is about balance, and adv+ gave you the tools to create your perfect routine. This year, leisure took on new meaning with access to exciting activities such as padel tennis, stand-up paddling and kayaking. Whether you were hitting the courts for a game of padel, paddling across the water on a calm morning, or exploring serene coastlines on a kayak, adv+ provided the perfect opportunities to enjoy an active and rejuvenating lifestyle.
From fitness to food, from relaxation to rejuvenation, we made sure you had access to the experiences that make life feel elevated — all under one membership.
2024 wasn’t just about venues and offers; it was about building a community. At adv+, we brought our beloved members together with constant event all throughout the year.
One of the highlights of the year was the Paddle & Plunge event at Surf House HQ. Members kicked off the day with a refreshing stand-up paddling session, followed by a cool ice bath and a delicious breakfast at Single Fin. Events like these reminded us of the power of community and the joy of staying active together. To further strengthen our growing community, we introduced the Padel WhatsApp Group, a platform dedicated to connecting padel enthusiasts across the UAE. This group has made it easier for members to organize matches, find partners, and stay connected — creating a vibrant and inclusive community for the sport.
We also hosted exciting giveaways where members visited their favourite venues, shared their experiences, and tagged friends to join in the fun. Watching the adv+ community grow stronger and more engaged has been one of the greatest highlights of 2024. These moments weren’t just about fitness or fun — they were about creating memories that last a lifetime.
This year, your votes and preferences have helped us highlight the standout destinations that made 2024 truly memorable for families. From relaxing leisure spots to fitness hubs that welcome all ages, these destinations embody the essence of togetherness and unforgettable experiences. Don't forget to checkout.
Most Loved Family Destinations of 2024:
Most Loved Beach Club – Abu Dhabi: West Bay, Radisson Blu Abu Dhabi
Most Loved Beach Club – Dubai: Marriott Resort Palm Jumeirah
Most Loved Leisure Club – Abu Dhabi: Fairmont Bab Al Bahr
Most Loved Leisure Club – Dubai: Dubai Polo & Equestrian Club
Most Loved Gym – Abu Dhabi: UFC Gym MBZ
Most Loved Gym – Dubai: Champs Sports Club, Festival Plaza
Most Loved Padel Venue: Champs Sports Club Al Quoz
Most Loved Yoga Studio: Yoga Ashram
Most Loved Venue in Sharjah: Sharjah Golf & Shooting Club
Most Loved Venue in Ajman: Ajman Saray Resort
Most Selected Club (Limited Membership): JA Beach Hotel & JA Palm Tree Court, Dubai
These family-friendly destinations offer something for everyone, making every visit special and memorable. Thank you for helping us celebrate the venues that bring families together and elevate your adv+ experience.
As we step into 2025, adv+ is gearing up for even bigger things. Our focus remains on elevating your experiences, and we can’t wait to bring you more of what you love. Next year, we’re expanding our network with new premium venues, introducing exciting new offers, and planning even bigger community events to keep you engaged, inspired, and connected.
Whether you’re looking to improve your fitness, enjoy unforgettable dining moments, or simply find balance in your lifestyle, adv+ will continue to be your ultimate partner in unlocking possibilities.
To every adv+ member, partner, and supporter — thank you for being part of this incredible journey. Your enthusiasm, trust, and feedback drive us to keep growing and delivering experiences that matter.
If you haven’t joined the adv+ family yet, now is the perfect time. Start 2025 with a membership that unlocks limitless opportunities, incredible savings, and memories you’ll cherish.
🥰🌟Here’s to a new year filled with more experiences, more moments, and more reasons to live life to the fullest. From all of us at adv+ — Happy New Year! Let’s make 2025 extraordinary, together🌟🥰
