2025 Recap and 2026 Precap
A Recap of What We Achieved Before the End of 2025
As we closed out 2025, adv+ had grown into more than a membership. It evolved into a lifestyle driven community built around movement, connection and shared experiences across the UAE. The year was defined by steady progress, valuable feedback and a clear focus on creating access to experiences that genuinely add value to everyday life.
Growing From 30 Clubs to 100 Plus Across the UAE
A major milestone in 2025 was expanding from around 30 partner clubs to more than 100 active venues across the UAE. This growth included well known fitness brands such as Bodify in Dubai Marina and Dubai Internet City, Fitness Terminal Nad Al Hamar and Just Padel Kite Beach, premium hotel partners including Bab Al Qasr Hotel, Khalidiya Palace Rayhaan by Rotana, Al Raha Beach Resort & Spa and Marriott Al Forsan, along with lifestyle and family destinations like Cheeky Monkeys and Move at FIVE JVC. This growth opened doors to a wider variety of experiences across fitness, wellness and lifestyle, making adv+ a flexible and valuable part of everyday life.
Expanding Value With 300+ Lifestyle Offers
In addition to growing our club network, 2025 also saw a major expansion in value through the addition of more than 300 exclusive offers. These included dining and food and beverage benefits, Emaar attractions and curated activities across the UAE.
By introducing these offers, adv+ became more than just a fitness and wellness platform. It became a lifestyle companion, helping members save while exploring restaurants, experiences and attractions that fit seamlessly into their daily routines.
Events and Community Building That Defined the Year
Beyond expanding the network, 2025 was about bringing people together. adv+ hosted a series of events that encouraged members to move, connect and engage with one another. From padel tennis socials and structured group workouts to wellness focused sessions such as yoga, breathwork and cold plunges, each experience was designed to create moments of connection and community. These events helped transform adv+ from a simple access pass into a platform where members could build routines, friendships and shared memories.
Launching the adv+ App
2025 also marked a major step forward with the launch of the adv+ app. Designed to simplify the member experience, the app brought club access, bookings and offers into one easy to use platform. Members could discover venues, explore offers and plan their activities more seamlessly, making adv+ more accessible and intuitive in everyday life.
The app launch laid the foundation for future improvements, giving adv+ the ability to roll out new features, enhance personalisation and better connect members with the experiences they value most.
Our 2026 Plan, We Hear You and Quality Over Quantity
As we move into 2026, our direction is clear. We hear you. Member feedback continues to guide how adv+ grows and evolves. The focus moving forward is quality over quantity, refining our club network, strengthening existing partnerships and delivering consistently high-quality experiences. Rather than expanding for the sake of numbers, adv+ will prioritise thoughtful growth, deeper community engagement and long-term value for its members. 2026 is about doing things better, listening more closely and building a stronger adv+ together.
