SIERRA by COVEBEACH, where the Spanish mountains and the Mediterranean Sea come together. Local farmers and fishermen gather the freshest catch of seafood and fine cuts every day, which we turn into a delightful culinary journey for your senses.

Enjoy an unforgettable dining experience like no other!

Cove Beach, situated at La Vie in Jumeirah Beach Residence, Dubai, offers a luxurious beachfront experience with a Mediterranean-inspired ambiance. The venue features a restaurant, the unique Rosé Lounge, and a pool, all set against the serene backdrop of the Arabian Sea. Its contemporary décor and personalized service make it a favored destination for jet-setters, influencers, celebrities, athletes, and locals alike.

Members enjoy access to all pool and beach facilities, including changing rooms, lockers, and showers. Additionally, members can indulge in our exquisite food offerings while benefiting from exclusive F&B discounts, all within a beautifully designed setting.

“This club is for adult members 21 years and older. Children 20 years and under cannot access under this membership and must pay guest fees” 

• Memberships are non-transferable.
• Follow all club guidelines.
• External personal trainers and training others (members or not) are not allowed.
• No outside food or drinks permitted inside the club.
• Respect staff at all times. Abuse, threats, violence, or damage will not be tolerated.
• Former direct club members must wait 6 months after ending their membership before accessing via adv+.



Please note that sunbeds are only guaranteed until 1 pm - after 1 pm, sunbeds are not guaranteed and subject to availability. Guests under 21 years old must be accompanied by a parent at the beach or family pool. Children under 5 years old are allowed in the swimming pool only with floating jacket and swimming diapers.

Guest of adv+ member

Adult AED 100 per person/sunbed (Monday, Tuesday and Thursday)

Adult AED 150 per person/sunbed (Wednesday, Friday and Saturday)

Limited to 1 guest per adv+ members (limited to 10 total guests from adv+ members a day). Please check in advance with the venue if you are bringing guests to ensure capacity. Children 12+ years are required to have their own sunbed, and adv+ guest fees and rules apply. Subject to availability and price may change without prior notice. Club’s Guest Fees T&C's apply.

Pool & Beach: 10:00 AM – Sunset (Weekends till 8:00 PM)

Sierra Restaurant & Fumar lounge: 12:00 PM — 1:00 AM

Iconic: 12:00 PM – 2:00 AM

Reception desk in the entrance. You will be asked to exchange an ID card (Emirates ID or drivers license) for the property card. Please carry this property card with you and present at the time of billing to enjoy the 20% discount on F&B. When leaving Cove Beach, please return the property card at the Reception desk and pick up your ID card.

A fee of AED 50 applies if a card is damaged or lost.

Parking Options:

• ROVE JBR Parking — Complimentary valet**
• COVEBEACH —VIP underground parking and VVIP parking are available at a charge of AED 100 and AED 150, respectively.***

** Please note that parking spots at ROVE JBR are limited and available on a first-come, first-served basis. Availability is not guaranteed.

** A buggy (golf cart) is available to assist members and guests, transporting members from ROVE JBR to COVEBEACH and back to ROVE JBR after the visit.

*** In case ROVE JBR parking is full, VIP parking options is available in COVEBEACH, at a charge of 100 AED (VIP underground) or 150 AED VVIP, for the whole day. 

The process remains the same: each member is entitled to one complimentary parking ticket, which must be stamped at the reception upon check-out only. Please note that tickets cannot be stamped during check-in.

ROVE JBR location - https://maps.app.goo.gl/t9biQXh2UYCaBefm6